Dear Fellow Dream Builder;
I want to share some Calgary marketing strategies that I’ve been using to help local businesses that I know will be able to help you improve your business wherever you are in the world. I’m basing this on the belief or my belief in relationship marketing. To me, everything is about relationships and relationships are built on trust. And people all around the world build relationships every day with businesses and with each other. My argument is that we aren’t all that different from each other deep down. In fact we have more similarities than differences.
That’s my treatise for this blog post. If you get it, your business will improve in leaps and bounds.
This is why the Calgary marketing advice that I’ve been offering folks here in cowtown will help you too. The biggest marketing tip that I can offer businesses is to see every single customer as a real person. This is what this Calgary copywriter keeps trying to drum home. Step back from the hard numbers of your business for a minute. Close the accounting books and put away the spreadsheets. Forget about profit and loss statements and push yourself away from the table.
Have a look around you. If you’re in most businesses in the world there are other people very close by. Your customers are very real people and take a moment to appreciate that. It is easy to let the fog of numbers cloud that fact, but your customers are people just like you with similar needs and desires.
If you’re fulfilling those needs and desires then your business is doing well. You don’t have to look at the books. You’ll know it from the telephone calls you our your customer service reps get. You’ll know from the sales that your sales reps or business is bringing in. This isn’t rocket science. So many piss poor businesses do well because they excel at understanding the customer as an individual human just like them. So many great businesses fail because the forget this very simple fact. Calgary marketing is all about relationship building. When you build that relationship with another human being and not just a customer, wonderful things happen. Your business improves and you get rich as a side benefit.
So next time you’re looking at those numbers and you’re not happy with the results just remember who your customer is. He or she is likely someone very similar to you. Are you treating them like you would want to be treated or better yet how you’d like your grandmother, child, wife or husband to be treated? This one Calgary marketing tip is worth millions of dollars to the long term success of your business. If you get it.
Seeing YOUR big picture,
Jason
