Dear Fellow Dream Builder;
Thank you once again for reading my scribbles. I want to offer you some value today about Calgary marketing. These Calgary marketing strategies are not just for those of you who live and work in Calgary. You’ll find that the marketing tips I’m offering will work wherever you are. Whether you’re in Edmonton, Toronto, Vancouver, Los Angeles or New York.
Heck, so long as your product or service is needed and sold to human beings you’ll make some good use of these tips. That last comment was in no way meant to be facetious. Truly, marketing is not some magic whoo-whoo that only divine soothsayers can figure out. Sure there is a science to marketing properly to folks whether you’re marketing online or marketing offline. Every business owner can build a terrific marketing campaign regardless of your marketing background. If you’ll only choose to think about these ideas that I’ve called Calgary marketing tips.
Engage your customers in a conversation. What I mean by this is that your business will prosper if you nurture your customers. You wouldn’t expect your friendships to evolve, deepen and last if you didn’t take the time to visit your friends, talk to them and ask after them. Treat your customers as you would your best friends.
Reward those who are your best customers. In line with the above Calgary marketing tip, segment your customers an create a VIP club if you can with only special rewards and offers for your best customers. Above all else though, continue to reach out and engage your customers. Send them valuable information way more often than you send them offers. The 80/20 rule works well here. Offer value 80% of the time and ask for business only 20% of the time. Send your best customers a physical birthday card on their birthday. Write something specific to them in your own hand. Watch the results increase your profits and revenues.
One last marketing idea that you can use, and this one might sound contrarian. Fire those 20% of your clients who bring you the least business and the most headaches. This can be hard, I know. But your best customers will be better off for it and your employees will respond well to it. You never know the amount of sorrow that your worst customers are creating for your business. It can be affecting employee morale which in turn affects all of your customers. Trust me, those 20% are dragging your business down like dead weight. You’ll be happier and your business stronger if you’ll just do it.
It’s hard I know. In today’s economic environment we think we need all the business we can get. But this is just not true. Fire those customers who are holding you back and your business will soar to new heights. Hope you’ve enjoyed this Calgary marketing advice. Now just implement it!
Seeing YOUR picture,
Jason
No related posts.
Related posts brought to you by Yet Another Related Posts Plugin.
