BlackBird Copywriting

Dear Fellow Dream Builder;

Just head on over to the Internet and do a search for Internet marketing and you will soon be overwhelmed with individuals and companies that promise the moon. If you are serious about getting results in Calgary Internet marketing, you need to talk to someone who has the necessary expertise and who knows the city.

Too many times, people have put their money down for products and services they found on the Internet that simply did not deliver. Afterwards they are left with bitter disappointment and lost money. By choosing a company that is well-versed in Calgary Internet marketing, you can get measurable results from someone who is accountable and that you can meet face-to-face to explain your unique business needs.

Calgary Internet marketing involves all of the traditional goals of this type program, including:

√    Niche analysis — this is a critical first step to marketing your business online. It involves determining your customer base and knowing exactly what they’re looking for and how to go about providing it to them.
√    Website analysis — having a standard website simply doesn’t cut it. Your website is often the first thing people will see when they come across your business, so you need to make sure it’s doing its job properly. This involves having quality content that is highly targeted through keyword analysis and having it updated regularly.
√    Traffic generation — having the best website in the world won’t make one iota of difference if your customers can’t find you. This is one of the places that many businesses fail in, because they simply don’t know how to do it.
√    Implementation and commitment — many business owners are often desperate for solutions, which can lead to unfortunate scattershot approach. This happens when they don’t get started on the right foot and then give up entirely. It is vital that a well thought out and fully analyzed plan is put into place, and that you stay the course to allow it to work.

If you are looking for Calgary Internet marketing, don’t waste time on generic programs. To get real results, talk to someone who has the skills to analyze and assess your business and provide you with viable solutions, and who is situated locally. Internet marketing doesn’t have to be a nameless, faceless gamble. You can get highly focused and targeted results that will enhance your business’s bottom line by more than you can imagine by choosing an expert in Calgary Internet marketing.

Seeing YOUR big picture,

Jason

BlackBird Copywriting

Dear Fellow Dream Builder;

Businesses that sell online absolutely must have a highly effective web marketing search engine optimization plan in place to be able to compete in any meaningful way these days. There is just no other way around it. Gone are the days when simply having a website or other web presence was enough. Today you are competing with tons of savvy internet marketers, so if you want your business to get noticed you need to learn these must-have web marketing search engine optimization techniques.

Generating a lot of website traffic depends on the implementation of several strategies,  each of which can help make your website a powerhouse in your niche. The first strategy is to use keywords. The choice of keywords is extremely important in a couple of ways – first it must be completely relevant to what you offer. There is no sense in drawing people to your website using a keyword that really doesn’t speak to your business, you will not make any sales that way. Secondly, your keyword needs to be chosen through careful keyword analysis – this means performing the search among similar keywords to see how often they are searched for each month as well as the amount of competition for them. Ideally you are looking for a scenario where there are a ton of searches being made regularly but with little competition. Web marketing search engine optimization won’t be effective if you choose a keyword with a million different competitors.

The next item on your web marketing search engine optimization list is choosing a website design that will give maximum impact and be appropriate to your niche. Know your customers, know the types of people they are and how your product affects them and their lives – then choose a website design that will speak to that clearly.  In addition, your domain name should contain your top keyword. What you’re trying to do is make it easy for people to find you, so have your domain name say exactly what you are about. Many people make the mistake of choosing a name they think is interesting, or something they’ve had in their minds for a long time – let that go. If people don’t understand your business from the domain name, selling your products and services to them is that much harder, because they will easily overlook you.

The next step in implementing an effective web marketing search engine optimization plan is to have your keywords sprinkled throughout your website – this includes headings and content. The general rule of thumb when using keywords is to keep their appearance limited to ratio of between 3-6%. This means that for every 100 words, your keyword or keywords should appear between three and six times. This helps search engines find you, but will avoid you being penalized or “sandboxed” for what is called keyword stuffing – too many keywords in a given set of content. Search engines deem that ‘gaming the system’ and consider it a low quality offering in that niche. Instead of finding your site near the top of the search engine results, you will be banished to obscurity. Keywords are extremely helpful, but only when used appropriately.

Finally, using what is called “backlinks” is another great way to get your website noticed. This means having links from other related websites back to your site. The more of these you have, the better chance of people being able to find you.

Using these highly effective techniques for web marketing search engine optimization can take your website from the far reaches of search engine results and help to put it front and center. Your customers will be able to find you easily and your profits will skyrocket!

Seeing YOUR big picture,

Jason