Dear Fellow Dream Builder;
Use the New Year to launch your business into the stratosphere with online tools. I’m talking about Twitter. Twitter is gaining popular fast. Has been for a couple of years now. As a business builder you can reach new heights with your business through these online Web 2.0 properties, one of which is Twitter.
There are incidences of offline businesses relying solely on Twitter to drive traffic to their offline store. An example is one business in Houston who doubled their clientelle through the use of Twitter. You can read the rest of the story here: http://blog.mrtweet.net/twitter-to-go-how-one-local-coffee-shop-used-twitter-to-double-his-clientele
This same success can be yours regardless of the type of business that you are engaged in. Twitter is a great way to start a conversation with your customer and develop trust. Trust is crucial in gaining supportive and loyal, long term customers. This is especially true of reaching an online audience. If it takes 7 contacts with your customer before they feel comfortable buying from you, then this is doubly important with your online customer where you can’t often build that face to face intimacy as you can offline.
There are a couple of important tips on etiquette when engaging your client on Twitter. It is most common to follow back those who follow you. This is common courtesy, though of course as with all rules, sometimes they need to be broken. Unfortunately, I’ve noticed a lot of spammers springing up on Twitter. These vultures are spamming with gambling and pornography. So before you follow back anyone, be sure that they are not a spammer.
Another thing to bear in mind when using Twitter is to avail yourself of common courtesies just as one would in the offline world. What I’m talking about here is being thankful. Take a moment to send a thank you tweet to your followers just after they’ve followed you.
In fact, I’d like to suggest that being thankful is the first step to success in any business. If you conduct yourself in your business with a heart of gratitude, it will never lead you astray and your customers will flock to you. They will flock to you because they will trust you. They will trust you because you will fist seek to give to them freely and from that you will receive abundantly.
Twitter is just a great and terrific tool to start that sharing. Start learning to tweet your heart out. Heartfelt tweets will always bring you loyal customers. And loyal customers will always bring you profits.
Seeing YOUR big picture,
Jason
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