Dear Fellow Dream Builder;
As 2009 comes to a close I want to offer some tips and strategies for making 2010 an EPIC year. I hope though, that 2009 was a year filled with opportunity and success. If it wasn’t, I hope that you take the time to reflect and learn from the difficulties, errors and hiccups that have no doubt made you a stronger and smarter business builder.
Because this is a blog about marketing and copywriting, I want to stay focused on goal setting in the business sense. Nevertheless, whatever types of goals you set for yourself, I hope that you will use the same strategies because they are applicable across the spectrum of goals. Setting an attaining goals that are personal, financial, spiritual or business oriented uses the same process.
The first thing to do, is not to look at these goals as New Year’s resolutions. This is a fatal mistake. That’s why I usually recommend setting goals a few weeks before New Year’s eve or a few weeks after. Too much pressure is put upon New Year’s resolutions. Don’t set yourself up for failure before you’ve even begun. Here’s why I don’t set New Year’s resolutions. Half of them are abandoned by January 2nd. Another 10% are left for dead on January 3rd and by April 1st folks realize how foolhardy they’ve been when a full 90% of resolutions litter the battlefield of good intentions like dead soldiers.
We’re not going to do that. We’re setting goals you and I, because goals are achievable and predetermined regardless of the time of year.
Now don’t inundate yourself with a bombardment of goals. Take it easy. Having a few, but of solid quality goals is not only more realistic but creates a better potential for success. I recommend usually no more than a handful of goals for each area of your life.
You also have to write them down. Write down your goals online or offline, it doesn’t matter, but you want to write them down specifically. For example if you want to increase your business revenues, then writing down the following is not a good goal. “Increase my business revenue this year.” In fact saying “Increase my business revenue by 10% this year” is still not good enough. Here is an example of a specific and actionable goal. “I will increase my sales revenue by $100k by October 31st 2010 by setting up an email marketing campaign with lead capture on my website and include a PPC campaign of $1000 per month until October 31st 2010.”
That is a much better goal. It is specific. It is actionable, you are telling yourself what you need to do to achieve it and it has a deadline. These are the key components to not only setting goals but achieving them too.
So carve out a couple of hours of quiet time over the next several weeks when things are not so hectic to plot your goals and set your course for success. You can make 2010 EPIC if you give yourself a well drawn out and actionable goal map.
To leave you with a last tip. You have to be able to review it everyday. What I do is create desktop wallpaper out of my goals, including images and the specific actionable steps. This way whenever I start up my computer in the morning I first read my goals right there on my desktop. And then last thing at night as I close my programs I am left with my goal wallpaper to review before I retire and turn off my computer. It works for me.
To YOUR EPIC success in 2010.
As always, seeing YOUR big picture,
Jason
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